January / February 2006

InTouch Newsletter

 

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Killgerm

Killgerm manufactures the outstanding AF Range™ of rodent and insect management hardware.

Ask about our FREE giveaway for March 2006

PestWest

PestWest fly units continue to set the standard for quality, performance and value.

New brochures and postcards available to support our valued clients.

Bird Barrier

Manufacturers of new bird Barrier Spikes - now available in stock.

New postcards and promotional material available to help grow your business.

Your specialist supplier of commercial pest products and services.

 

 

  Happy New Year

Happy New Year to all, we wish you all the best for a happy, healthy and prosperous 2006. The heat and humidity of the Australian summer has well and truly kicked in with pest populations on the move in all areas. There is plenty of news on all fronts from Pest IT – product profiles, marketing initiatives, technical articles and new products.

In 2006 we will continue to include information in our newsletter relating to our pest management regulatory, marketing, installation and product expertise. Please review In Touch as we are confident that there is information important to all Australian pest managers.

  Technical Article

Keeping Food Safe - The pest manager’s role in food safety
Dr.Sali Bache

Each year 5.4 million Australians are estimated to suffer from food poisoning. Contaminated food causes approximately 18,000 hospitalisations and 120 deaths in Australia every year. Standards for the preparation, handling and storage of foods apply Australia wide. Professional pest managers need to assist their clients both to be aware of the relevant food standards that apply to pest control in food services and production areas, and to share responsibility with their client for meeting these standards.

Food standards differ from state to state. Australian food standards all are based upon the Food Standards Code which is administered by the Food Standards Australia NZ (formerly ANZFA). ANZFA was created so as to provide a nationwide uniform food safety standard setting system. It is not a traditional government department but is instead established under a federal law which in theory means that the Authority is relatively free from political influence. Food standards created by ANZFA are then implemented via various State and Territory food or health laws.

Standard 3 of the Commonwealth Food Standards Code deals with the processing of food, the condition of premises and equipment, and food handlings. This section contains those portions of most relevance to pest control.

Standard 3.1.1
Division 2
Food is not suitable if it …

(4) (d) contains a biological … agent … that is foreign to the nature of the food.

In addition to requiring that no pests find their way into food, this standard is often interpreted to encourage the use of glue board – not electronic – UV fly units. The preference for glue board units is derived from concerns that fly parts will be “exploded” on impact with the electronic grid, or will blow out of the tray in the bottom. Even though EFK units exist with AC transformers and draft protectors (such as the Nemesis range) it is strongly advised, and a requirement of many health inspectors, that glue board units be used in all food preparation and handling areas.

Other sections of the Food Standards Code more directly require pest control stating that:

Standard 3.2.2
Division 3

(7) A food business must

(b) when processing food –

(i) take all necessary steps to prevent the likelihood of food being contaminated.

Division 24

(1) A food business must –

(c) take all practicable measures to prevent pests entering the food premises…
(d) take all practicable measures to eradicate and prevent the harbourage of pests on the food premises …

Standard 3.2.3
Division 2

(3) The design and construction of food premises must –

(d) to the extent practicable –

(ii) not permit the entry of pests; and
(iii) not provide for harbourage of pests.

The law is currently outcome based and hence details of the methods needed to achieve adequate pest control are not specified in the code. These sections have, however, been translated into more detailed legislation in each of the States and Territories in Australia (specifics will be detailed in subsequent issues of In Touch).

In addition to these provisions on pest control the Food Standards Code also contains requirements throughout to reduce the likelihood of food becoming contaminated and provisions on minimum contaminant residues. A contaminant is defined as any biological or chemical agent, foreign matter, or other substance that may compromise food safety or suitability. In this regard it is strongly advisable that all pest managers use lockable rodent or mouse stations to prevent food contamination and/or use non-rodenticide based means of mouse and rat control on food premises (see link to AF Snappa and AF Rat Box). Similarly, insecticides need to be applied in a manner so as to ensure that they do not contaminate food.

An Australian Standard also exists for “Food Safety Management Systems”, which is identical to that of the International Standards Organisation (ISO 22000). Australian Standards are industry best practice and Standards Australia is recognised by the Australian Government as the nation's peak standards writing body. Standards Australia prepares and publishes voluntary, technical and commercial standards for use in Australia. Australian Standards are, however, published by a public company and hence are not a formal part of the Australian government food safety process. Although having no legislative basis, it is advisable to follow Australian Standards in particular in self-regulated industries.

  Marketing your business with postcards

Using postcards to build your business

PostcardsIn recent years, a number of our clients have conducted a successful series of targeted campaigns to build their business in commercial pest management.

A direct mail campaign is fundamental in gaining name recognition and awareness in your service portfolio for your service area. You can use our professionally designed postcards to introduce your business to new customers or offer a new service (bird and fly management) to existing clients.

How to use postcards….

The graphic design teams at both Bird Barrier and PestWest have designed a series of professional postcards. All are in the convenient DL envelope size for easy mailing. These can be mailed to existing and potential clients on lists that you may already have. Additional lists of potential clients are readily available for purchase for specific industries, areas and decision makers. The most successful campaigns to date have been conducted with Australia Post support. Did you know that you can have your literature placed in the post boxes at your local post office or sent to all businesses in a given area? It is surprisingly inexpensive!

Who to target…

Food services – supermarkets, cafes and restaurants

Food production – manufactures, distributors and food storage

Government – local councils, town centers, state and federal departments

Facilities managers – building owners, shopping centre managers, and building maintenance firms

Domestic – there is a growing need for bird control in homes

Transport – rail stations, bus shelters, trucking depots, roads & traffic authorities

Sporting facilities – grandstands, indoor and outdoor stadiums

Contact the team at Pest IT to see how our marketing programs can help grow your business.

Next issue of In Touch we will introduce our new “Lead Referral Cards”. These are designed to get your technicians and sales personnel involved in locating and growing new business.

  Special Offer for March 2006

Personalised postcards with your March 2006 purchases

Now is the time to start promoting your bird or fly management services to ensure you and your technicians are busy during winter/spring. YES, its time to start now! We have printed a series of colour postcards and with each purchase Pest IT will overprint your company details and a special offer to promote your business. Alternatively, you may wish to purchase the postcards in 1000 lots for larger campaigns. Contact Pest IT Pty. Ltd. on 1300 66 56 57 for details.

Killgerm FREE Offer

Order AF Rat Boxes in March 2006 and receive AF Advanced Mouse Boxes FREE. Now is the ideal time to experience these advanced forms of rodent management devices – Just in time for the rodent season. Contact Pest IT Pty. Ltd. on 1300 66 56 57 for details.

  Product Profile – Demi-Diamond traps

Demi-Diamond Trap
We are receiving excellent reports from the field this season for Demi-Diamond™ traps

Reports on the effectiveness of Demi-Diamond™ traps for both monitoring and controlling small populations of fruit flies (Drosophila) and stored product moths (Ephestia/Plodia Sp.) have been very encouraging. Pictured left is a Demi-Diamond™ trap with the moth glueboard pheromone matrix covered in Ephestia interpunctella and Plodia cautella caught in a matter of weeks. Many pest managers representing hundreds of facilities Australia-wide have found that this new device has been effective and saved significant costs when compared to larger moth pots. For only a few dollars you can use these traps for monitoring in food services and production areas, as well as domestic pantries.

  Myna Magnet

Myna Magnet to be launched in March 2006

Finally, the Myna Magnet traps will arrive in Australia at the end of March. We would like to thank the many pest managers waiting for this exciting new product for their patience. There are still some traps available in the first shipment, but be quick as they won’t last long. Myna Magnet is the first REAL tool for the population reduction and eradication of destructive Indian mynas and European starlings. For more details and technical information, contact us on 1300 66 56 57.

Click here to read the Myna Magnet brochure>>

  Noah's Tool Time

Cordless Net Ring Tool

We recently added a Cordless Net Ring Tool to our range of products. After using this on several installations during training days, we see this as an ideal tool for small to medium net jobs. Being cordless, there is no need for compressors and hoses. This tool is also streets ahead of using the dreaded (and sometimes unreliable) hand net ring tool. The battery will power the discharge of 1000+ net rings, and a spare battery (optional extra) can be on stand-by if needed. There is still no substitute to the air powered pneumatic net ring tool for the big installations, but this handy tool will have its place for the professional net installer.

Cordless Net Ring Tool
Cordless Net Ring Tool

We have a full range of tools available to purchase separately, or in kit form (net ring tools, nail guns, cable cutters, crimping tools, etc) with net rings and pins - SAVE $$$$.

  Industry Events

FAOPMA 2006, 26-29th July 2006 Brisbane

The Australian Environmental Pest Managers Association invites you to attend the FAOPMAustralia Conference in July 2006 and can assure you of a great conference and a memorable time. Brisbane is the ideal place for the FAOPMA Conference. This conference will combine the annual AEPMA National Conference and the FAOPMA International Conference. As well as a great location AEPMA also have planned an exceptional conference for all delegates. Internationally renowned speakers will present on termites, vector control, rodents, Red Imported Fire Ants plus other subjects that you as a pest manager will need to know.

See http://www.faopmaustralia.org/ for details.

Pest IT will have a very strong presence at FAOPMA 2006 with displays by Pest IT, Killgerm, PestWest and Bird Barrier. This will be your first opportunity to see new products including Sundew Mirage, Titan 300, Myna Magnet, and much more.

  Next issue of In Touch

Update on Asian Bird Flu

Dr Sali Bache will publish an update on the status of the Asian Bird Flu situation in the next issue of In Touch. There have been new outbreaks in several European countries resulting in multiple fatalities presenting a major concern that a global pandemic could still be a reality.

Our Dr Bache will also present a paper on Avian Influenza at the FAOPMA 2006 conference in Brisbane.

Click here to read more on Dr Sali Bache’s recent article>>

  Need more brochures?

We have recently reprinted brochures from the Killgerm and PestWest range for our clients.

Call us on 1300 66 56 57 should you need copies for your clients.

More brochures are being launched on our new brochure page on a regular basis. New versions of the Bird Barrier Spike, Myna Magnet and Sundew brochures have been launched this week. Visit www.pestIT.com/brochures.html for details.

We invite you to contact Pest IT for all your commercial pest management product requirements - Call 1300 66 56 57. For more information on Pest IT Pty. Ltd. or our range of products and services, please visit www.pestIT.com.

The Australian home of Killgerm,
Bird Barrier and PestWest products.


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